Panerai
"Rarity, complexity and condition make all the difference when looking for a luxury watch... there are major gains to be made."
"Watches remain an attractive proposition for investors when compared to other alternative investments. Wine, for example, needs special care and can spoil. To enjoy it, it must be consumed. Vintage cars need space and maintenance. Real estate fluctuates too wildly. But watches? They take up no space, and servicing—while subject to long waiting times—is less of a problem than, say, restoring a 1930s Delage motor car."
"Although an unusual investment, watch-buying can be more than just a hobby for the super rich; you don’t have to be a big spender to get into this market."
“Francois-Henry Bennahmias, president and chief executive of Audemars Piguet North America, said a Royal Oak cost $3,000 in 1972 and would be worth $35,000 to $60,000 today, depending on the condition. He said new Royal Oaks start at $14,000.”
"Rolex and Patek Philippe are extremely impressive brands that do have success at auction because they have consistently remained quality brands for so long."
"There are still plenty of vintage watches that remain affordable. Some of the most obvious are made by Rolex. The most sought-after Submariners have soared in value, but GMT Masters, standard Cosmograph Daytonas and Explorer IIs either hold their value or rise marginally year on year."